Designing a simpler way to plan and order weekly meals
This wasn’t a design project built around visual glamour. The real challenge was in the UX — understanding how customers plan weekly meals, removing friction from the ordering journey, and making the experience feel simple and predictable. By restructuring the flow and solving key usability problems across web and mobile, the redesigned experience contributed to a 65% increase in revenue.
HalalMeals is a Canadian prepared-meal platform built around weekly ordering rather than instant delivery. I redesigned the journey from plan selection and meal discovery to scheduling and checkout, creating a clearer, faster experience that makes repeat ordering easier and helps customers confidently complete their weekly meal plan.
My role
Product Design
UI/UX Design
Responsive Web Design
Mobile App Design
Interaction Design
Project type: Weekly Meal Delivery & Subscription
Platforms: Responsive Web + Mobile App
Turning weekly meal planning into an effortless experience
HalalMeals works differently from traditional food delivery—customers plan and choose their meals in advance for the following week. I redesigned this journey to make that model instantly understandable, guiding users from discovery to meal selection with less friction, clearer choices, and greater confidence.
The result is a simpler product experience built to encourage faster decisions, repeat weekly orders, and stronger customer retention.
Making weekly meal selection feel effortless
Choosing the right weekly plan is one of the most important moments in the HalalMeals journey. I simplified this experience with clear pricing, easy-to-compare meal options, and a guided step-by-step flow that removes uncertainty and helps users move forward with confidence.
The result is a faster, more intuitive ordering experience designed to reduce friction and encourage repeat weekly orders.
Bringing the entire weekly ordering journey into one hand
The mobile experience was designed around speed and simplicity. Customers can browse meals, review nutrition details, adjust quantities, track their weekly selection, and see pricing update without losing their place in the journey.
A focused mobile flow keeps the most important actions within reach, making weekly meal planning feel fast, natural, and effortless from selection to checkout.
Extending the experience across every customer touchpoint
